Our mission is to democratise financial planning services by providing access to unbiased
investment advise. We believe that the lack of professional and conflict-free advise acts as the single
most important constraint in the ability of investors to plan and invest. This manifests not only in the
poor penetration of financial products in India, but also the ability of investors to achieve their financial
goals. There is no reason why financial planning and investing should be the privilege of only a few.
Who we are
We are advisers, not distributors
We earn 0% commission or paybacks from financial product companies thus ensuring that our advise is
free from conflict of interest and always keeps YOUR interests as paramount. Frankly, we do not care
two hoots about the carrots that are dangled in front of us by sellers of different financial products.
Fiduciary responsibility
All our advise is provided through a SEBI Registered Investment Adviser. Financial planning is a
regulated activity and we take this very seriously.
We are uncomplicated
We believe in simplifying investing. We are allergic to complicated investment products that embed
high cost and hide risks.
We are full-service
We provide full transactional capabilities to ensure that your plan does not remain only
on paper.
Financial planning is not a one-time activity
Financial planning is not a one-time activity but a process. We recognize this feature of financial
planning and accordingly our model incorporates a continuous approach to financial planning.
Ravi Saraogi, CFA
SEBI Registered Investment Adviser
Ravi is a strong advocate of financial inclusion and believes that personalized financial services should be accessible to all. He previously headed the fundraising and product-design verticals at Northern Arc Investments (formerly known as IFMR Investments). Prior to Northern Arc, he worked at the institutional equities research desk for IIFL Capital and JP Morgan. He has also worked with HSBC in their business intelligence team. Ravi was recognized as one of the “40 under 40” outstanding professionals in the Indian Alternative Investment industry by the Indian Association of Alternative Investment Funds (IAAIF). He is a consultant for the Social Impact Investments team at the United Nations Development Programme (UNDP) and a member of the Continuing Professional Development (CPD) committee at the CFA Society India.
Somya Sethuraman
Somya has worked for over a decade on the planning and provision of basic necessities to unserved communities. She believes that a lack of access to finance is a major barrier to a better quality of life. Her role in Samasthiti is to ensure that the platform strives to provide accessible and inclusive financial planning solutions. Somya has worked for several development and consulting organisations like the Oxford Policy Management, World Bank, IFMR, Centre for Policy and Technology at IIT-Madras and the Indian Institute for Human Settlements (IIHS). She was previously appointed as the Sanitation Specialist by the Commissionerate of Municipal Administration (CMA), Government of Tamil Nadu.
Somya Sethuraman
Somya has worked for over a decade on the planning and provision of basic necessities to unserved communities. She believes that a lack of access to finance is a major barrier to a better quality of life. Her role in Samasthiti is to ensure that the platform strives to provide accessible and inclusive financial planning solutions. She has worked for several development and consulting organisations, like the Oxford Policy Management, World Bank, IFMR, Centre for Policy and Technology at IIT-Madras and the Indian Institute for Human Settlements (IIHS). She was previously appointed as the Sanitation Specialist by the Commissionerate of Municipal Administration (CMA), Government of Tamil Nadu.